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Class Reflection (3/15/12)

May 3, 2012

Today in class we talked about public relations and the internet.  We discussed things like blogs, websites, and social media.

A key point when developing a website is to consider the organization’s goals and objectives, the site development and management, the content of the website, the site design, and the site promotion.

The goal of the organization’s website should be to relate the purpose of the website to the target audience.  The objectives could be to increase revenue, provide customer satisfaction, or provide entertainment.

When thinking about the content of the website, you must take a few things into consideration.  If you have limited manpower, you should offer a minimum of expectations such as current schedules and game results.  Also, will your site contain graphics, game stories, video/audio, animations, or multimedia?

We also discussed social media.  The definition of social media is, forms of electronic communication through which users create online communities to share info, ideas, personal messages, and other content (as videos).  The fundamentals of public relations remain the same when dealing with social media.  It’s all about the message.  A few tips we learned for an organization to use would be to hire a social media tracking service to give you feedback on products and services, personnel, policies, etc.  Employee a social media coordinator or intern who monitors and proactively disseminates positive media info or responses.


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